Yes! Roadste

• Competes with: Porsche Boxster, BMW M4 convertible, Audi TTS convertible
• Looks like: Baby boomers have something new to play with
• Drive train: 255-hp, 3.2-liter V-6 or 355-hp, turbocharged 3.2-liter V-6
• Hits dealerships: Sometime in 2008

Never heard of Yes! before? That's probably because the German sports-car maker is using the 2008 Chicago Auto Show to launch the brand in the U.S. There will only be two models offered later this year, both roadsters with either the standard 255-horsepower V-6 or a 355-hp, turbocharged V-6. The company also says it will offer an optional upgrade to boost power to 415 hp.

Dealers will be announced after the auto show, but expect them to be of the exotic variety. The 255-hp version starts at $77,995 and the 355-hp turbo roadster will set you back $97,995, which isn't out of range for buyers of the midlife-crisis variety, but the cars' exclusivity will probably make them hard to come by in the U.S. Each roadster is handmade by six mechanic teams in Germany.